When I became a real estate agent 38 years ago, it seemed to me that competing with thousands of Realtors on the Eastside of Lake Washington, with a limited amount of customers, was not the way to make a prosperous living. In the first four years of selling, I found myself leaning toward selling undeveloped land because customers were trying unsuccessfully to find a knowledgeable Realtor selling land, and it was more fun walking property than opening and closing doors with my multiple key.
Selling undeveloped land is much different than selling commercial or residential real estate. Land is a very tangible item. “What you see is what you get.” The salesmanship helps people picture the finished product (house, landscaping, etc.). Also, because there are so many restrictions and regulations placed on vacant land, agent knowledge becomes a very important factor in creating consumer confidence and limiting the seller’s liability.
By specializing in land, I have learned the “dos and don’ts” when selling undeveloped land:
Windermere Real Estate gives me the flexibility to specialize in vacant land sales, targeting both the builder and final user markets. Combining Windermere Real Estate’s market presence with my land knowledge offers customers a distinct advantage when buying or selling vacant land.